When business leaders set aside the time and the bandwidth to envision the future in a disciplined, rigorous way, they almost always see how business-as-usual can become a recipe for irrelevance. By the time CEO Stephen Elop hit “send” on his famous “burning platform” memo, announcing the bold steps Nokia was prepared to take, it was too late. Think of Nokia when it began losing market share to Apple’s iPhone and the plethora of smart phones powered by the Android operating system. Transformations take time to plan, program, and execute. Creating the Customer-Centric Organization Using Jobs to Be Doneīut how could they? Though you might not see signs of trouble for the next five years, year six or seven could bring you an unwelcome surprise-or hand you an opportunity that your organization will not be prepared to take advantage of. Develop Innovation Capabilities for Repeatable Growth.
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